Tire Discounters Adds Retail Veteran to Lead Franchise Program

This entry was posted on Dec 2, 2020 by Tire Discounters.

Family-owned Tire Discounters recently added Dave Crawford, a veteran in automotive service
franchising, to lead the company’s new franchise program. Tire Discounter’s franchise program will aggressively
accelerate the company's national growth by adding “best-in-class" franchise dealers to complement its 135+
corporate locations.

Crawford, who has extensive retail experience, franchise and dealer relationships and a proven track record for
growing franchise locations, will lead the charge to welcome family-owned businesses that are looking to maintain
a family legacy but are unable to make the financial commitment in today’s competitive market.

“We are pleased to hire a legend in automotive service franchising,” said Jamie Ward, Tire Discounter's President
and CEO. “We are gearing up for the 2021 franchise launch and we know Dave is the right person to help drive
our best-in-class program. He has a reputation for innovative management techniques and a talent for developing
and retaining strong relationships with business partners.”

Crawford has 35 years of experience as a sales and marketing executive in the automotive aftermarket industry,
including establishing and developing growth plans to build franchise locations for tire and automotive retailers.
He is a nationally recognized speaker and trainer in the aftermarket automotive industry and a frequent
contributor to industry trade publications.

“I’m excited to bring my experience to a nationally-recognized industry leader,” said Crawford. “It’s an incredible
opportunity to help Tire Discounters bring the company’s remarkable experience and expertise to small
businesses across the country to help them grow their business.”

According to Crawford, Tire Discounters is looking for family-owned businesses that would like to become part of
the Tire Discounters family through franchising or other partnership opportunities.

Tire Discounter’s franchise program will launch in 2021 and franchisees will have access to:

• The nationally recognized name brand of the Tire Dealer of the Year 2020, Tire Discounters, which has been trusted for more than 40 years

• Access to Tire Discounters’ systems and processes for training, operations and customer communication

• Award-winning, robust marketing support including mass media, promotions management and store materials

• A high-traffic website with ongoing strategic digital solutions

• Buying power with more than 135 stores and more than 325,000 tires in stock and access to two distribution centers

• Back-office function support, including accounting and finance, information technology and distribution and logistics.